31.12.2023
Shiseido's installation at London Heathrow Terminal 5 exemplifies the brand's commitment to fusing beauty with innovation in a busy travel environment. As travelers pass through one of the world's busiest airports, the Shiseido display stands out as a beacon of modern skincare and beauty solutions.
Design that attracts attention
The design is sleek and sophisticated, with every detail carefully considered to enhance the shopping experience. The use of lighting plays a critical role in this installation. It not only highlights the products, but also creates a warm, inviting atmosphere that draws customers in.
Lighting that enhances beauty
The interplay of bright, soft and ambient lighting ensures that each product is displayed to its best advantage, making it easier for customers to explore the range and make informed choices. The strategic placement of mirrors adds to the overall experience, allowing customers to try products and see immediate effects, further enhancing their engagement with the brand.
Tactile engagement with thoughtful haptics
Haptics are also subtly incorporated into the design. The smooth surfaces and ergonomic shapes of the displays invite touch, making the experience tactile as well as visual. This physical interaction with the space helps create a deeper connection between the customer and the products.
Creating memorable retail experiences
At KPMI, we understand the importance of these elements in creating a memorable retail experience. By paying attention to the smallest details, we help brands like Shiseido make a lasting impression, even in the fast-paced environment of an international airport.
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