01.12.2024
This striking installation reflects Rabanne's new direction, balancing futuristic flair with its established luxury pedigree. The bold rebranding follows the brand's transition from "Paco Rabanne" to simply "Rabanne", signalling a modern evolution while remaining rooted in its heritage.
A design that reflects the new identity
The new Rabanne counter at BCN T1 reflects the brand's spirit of innovation and aesthetic transformation. Luxurious materials, reflective surfaces and a futuristic design language combine to create a space that not only highlights Rabanne's premium products, but also immerses customers in an environment that is both avant-garde and welcoming. The streamlined architecture of the counter, with its mirrored accents and bold visual elements, ensures that the rebranding is front and centre.
Perfectly positioned for high-impact engagement
Located in one of Europe's busiest airports, the counter strategically engages travellers seeking luxury and indulgence. By combining functional beauty with eye-catching design, Rabanne creates a memorable touchpoint for international customers, introducing them to the brand's refined yet daring identity.
A nod to the future of luxury retail
More than just a retail outlet, this new space is a reflection of how luxury brands are evolving to stay relevant. The Rabanne counter exemplifies the importance of design in creating experiences that resonate with modern consumers, making it a key destination for discerning shoppers on the go.
At KPMI, we are proud to have played a part in bringing this innovative space to life. The Rabanne counter at BCN Terminal 1 demonstrates our commitment to creating high-quality, cutting-edge retail environments that not only reflect the essence of the brand, but also set new standards in luxury retail.
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