11.01.2025
Madrid's T4 terminal has become the latest stage for luxury and innovation with the introduction of new counters for Carolina Herrera and Rabanne. These visually stunning installations offer a fresh take on travel retail, combining bold branding with an enhanced customer experience.
Rabanne: Rebranding with a modern vision
To mark a new chapter in its history, Rabanne (formerly known as Paco Rabanne) introduces a striking counter that embodies its contemporary rebranding. This sleek space not only highlights the brand's new identity, but also serves as a launchpad for its expanded portfolio, which now includes a vibrant make-up line and the latest addition to its fragrance collection, Million Gold.
The counter's polished aesthetic, with metallic accents and bold geometric designs, perfectly captures Rabanne's fresh, avant-garde approach. Positioned as both a retail showcase and an experiential space, the installation invites travellers to explore the brand's new direction in luxury and style.
Carolina Herrera: Timeless elegance meets personalization
The Carolina Herrera counter continues to embody the sophistication and elegance for which the brand is known, while incorporating elements of modern retail. From luxurious perfume displays to the innovative make-up range, the counter is a beacon for premium shopping.
A key feature is the personalization of make-up accessories, offering travellers a unique way to connect with the brand. With its signature red and gold palette, the counter blends heritage and innovation to create an inviting and visually compelling space.
Transforming airport shopping
More than just counters, these installations redefine the airport shopping experience. Travellers are treated to immersive environments that combine product excellence with cutting-edge design. Strategically positioned within Madrid's T4, the counters are eye-catching, inviting and reflect the brands' commitment to luxury.
At KPMI, we are proud to have been part of the journey that brought these counters to life. Every detail, from the execution of the design to the meticulous planning, speaks to our commitment to creating exceptional retail spaces that enhance the customer experience.
Whether it's the bold new branding of Rabanne or the personalised luxury of Carolina Herrera, these counters represent the future of travel retail: dynamic, engaging and memorable. Visit them at Madrid T4 and discover the art of modern luxury retail.
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